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In order to be competitive, a number of lenders are now advertising so-called “no fee” mortgages. According to commercials from a number of mortgage companies, you can obtain a home loan where you only pay the loan’s interest; there are no additional costs at closing. Can you really save money by applying for a no fee mortgage?

As usual with this sort of advertising, the answer is “perhaps, or perhaps not.” A mortgage company isn’t going to simply drop charges that can amount to as much as 3%-5% of the amount borrowed. Any lender that simply did away with a source of revenue would quickly go out of business, as those fees contribute to their bottom line.

How do these mortgages work? The lender is going to charge you a higher rate of interest than a mortgage company that itemizes closing fees will. Their profit must originate somewhere; it’s going to come from charging you more to borrow the money. That’s not necessarily bad; it means that they are earning their money in a different way. The increased rate of interest may make the loan more attractive to buyers on the secondary market. The company may make some additional money by re-selling your mortgage to another company later.

What does this mean for you, the buyer? As with any loans or anything else that you might buy, you need to shop around before applying for a loan. The only way to tell who is providing a bargain is to compare the costs of all the lenders and crunch some numbers. Only when you examine everything, including how much in total you will pay over the life of the loan, will you be able to tell who is offering the lowest cost. Each lender is going to have different ways of making their profits; some will charge higher interest rates, others will add more fees at closing.

Is the promotion a financial scam? No, but it might be rather misleading. The companies, via their advertising, would like you to believe that you are paying less, as suggesting that there are no closing costs might lead you to believe that you are paying less money. You aren’t actually paying less money, but it makes for good advertising. Whenever you think about taking out a home loan, you should assess all of the estimates from all of the mortgage companies you talk to so that you might find the deal that best meets your needs. Clever consumers always know to be suspicious when a promotion seems too good to be true.

Commercials are actually one of the most effective ways to promote cars that are offered for sale. This is the reason why almost all car makers spend larger amount of money just to produce commercials that will encourage new car finders to purchase the vehicles that they produce. Aside from providing attractive auto financing deals, producing promotional ads has eventually become an ordinary practice that vehicle producers adhere to. Aside from hiring professional advertisers, car makers are also choosing appropriate events where they could air their commercials for this increases the chances of exposure since a lot of car finders would surely be attending these. A good example of such events is the super bowl.

Due to the importance of commercials and the selection of appropriate events where these ads are aired made the Super Bowl a significant venue in releasing their latest ads. Just this year, Chrysler has joined other car makers in airing their ads at the biggest football event in the US and by the end of this event, Chrysler’s ad dubbed as “Born of Fire” emerged as one of the crowd favourites. However, the commercial for the Chrysler 200 Sedan’s fame didn’t just end there like most experts has expected.

Just recently, these expectations were eventually realized. The “Born of Fire” commercial has received four awards at the 58th Cannes Lions International Festival of Creativity. This includes the award for Best Direction, Best Editing, Best Automotive Commercial, Best Script, and Best Use of Music.  These awards are very important since this festival is known worldwide and receiving these commendations is a good way for Chrysler to establish its name as a reliable car maker.

The 2-minute commercial was filmed in Detroit which is also popular as the Motor City. Aside from the appearance of the famous rapper Eminem, the ad has also presented scenes that explains the true essence of producing cars as well as the impressive features of the Chrysler 200S.

The ad was eventually used to introduce Chrysler’s “Imported from Detroit” campaign which eventually became the core of the company’s promotional message. This ad has also imparted a strong message that encourage car buyers to buy locally produced cars since these offer  luxurious features that were previously found on imported cars.

When you own a small or medium-sized business, it is a good idea to look for ways to save money. That is great advice if it makes you avoid buying something more expensive when something less expensive will do, or if you avoid buying things you don’t need. However, some business owners try to cut corners a little too far, and end up without services they actually need. One area in which business owners make this mistake is in voicing their own commercials. Unless you are a voice-over artist yourself, don’t try and voice your own commercials, because doing so can actually drive away potential customers.

The most common reason that customers are driven away from businesses whose owners make homemade commercials is that the commercials themselves annoy them. It may not be a pleasant truth to bear, but not every voice is cut out for the microphone. If you have a voice that grates on the ear, customers will not want to listen to you. If you are not a professional, you may be sending messages that you don’t want to send. You may sound tense without intending to and will, in turn, make your potential customers tense. If your voice makes them tense, then people will not be inspired to purchase your product or service.

If it is obvious that you don’t have a professional voice talent, listeners will assume at least one of two things – that you are cheap or that you are not successful enough to afford to put together a professional commercial. People who assume you are cheap when it comes to your advertising may also assume you are cheap when it comes to the product or service you are trying to sell, and will not have confidence in you. It is also a bad idea to let potential customers know you can’t afford things, even if it is true. People want to do business with successful people. Therefore, you must always act as though you are successful. Spending money in the right place will help you do that.

Though the final reason for not acting in your own commercials won’t necessarily drive away potential customers, it is a valid thing to think about: Wasting your time doing a job best left to professionals is a poor use of one of your most valuable resources – your time. As the owner of a business venture or department, your time is best spent doing what you do best, and that is running things. Your job as manager is to delegate tasks and responsibility. If you do elect to do some things yourself, do those things you can do well.

Your commercial is like a job interview. It’s your opportunity to make a first impression on potential customers who don’t know your business and to remind others you are still out there and still doing a fantastic job. Just as you would never go into a job interview as anything less than a professional, you should never allow your advertising to be anything less than totally professional. Hiring professionals and delegating tasks, where it is the appropriate thing to do, instead of wearing out yourself trying to do everything, is the mark of a good manager. Don’t let the desire to save a buck make you a laughingstock.