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Graphic and web designs are tailored specifically to attract maximum attention or interest. A great looking design is more likely to be easily recalled than a plain and simple one. Designing is governed by basic rules. The most important rule is that a web site must be easy to read. The text and background colors are selected very carefully so that the background does not obscure the text. The dark and light colors should be matched that it does not defeat the purpose of showing each color on a different angle.

The use of dark colored text on a light colored background or vice versa is an example. Methodical use of size should also apply to convey the right message. Texts that are extremely huge may be interpreted as screaming to visitors or readers while text that are too small are difficult to read. Capitals or bold letters also relays a shouting message thus a mixture of small and capitalized text is better.

You do not want to appear shouting at customers right?

Thus a balance in everything is equally important. Correct alignment such that the text is aligned to the left and not on the center, is easier to read. Central alignment of text is used mostly on headlines. The second rule is that the web site should be easy to find. Although we are already in the computer age where everybody is expected to be computer literate and can navigate the internet single-handedly, the thought that everybody will be looking for such site is sometimes not true because people will be looking for a certain site if there is an online and offline promotion.

Relevant information creates a sense of security to the end users. The third rule is navigational accessibility which means that graphic images such as buttons are properly labeled.

The navigational buttons should serve its purpose to guide end users rather than confuse them using flashy colors and designs. Consistency through the use of color codes should also be maintained such that, for example, a blue text should only indicate an unvisited link and not for any other purpose. Uniformity in their function should be prioritized. The fourth rule is consistency and coherence in every detail such as headings, footers and background effects. Last is the speed of download.

If you are looking to optimize the number of people who are visiting the website, that is referred to as SEO which means search engine optimization. You need more and more people to take a look at what you have created for your website. This will ensure that you have the best website which definitely emerges right on top of any search engine. For this you can even hire professional help. It is entirely up to you to decide on what is needed or relevant. So make sure that the website design process goes off well.

Human as we are, we have a limited attention span and we are bored easily. Your visitors will quickly lose interest if the page they are trying to open does not load in fifteen seconds. Who would want to stare on an empty page?

Web page design is such a complicated field that web page designers need to do continuous research to develop their style without being stereo-type. Before you embark on your Bethesda web design, you have to consider the basic rules in DC web design so that you will be guided to make your own personal preferences.

Web Designing Solutions

Web Design is the art and process of creating a single Web page or entire Web sites and may involve both the aesthetics and the mechanics of a Web site’s operation design elements. The intent of web design is to create a website—a collection of although primarily it focuses on the look and feel of the Web site – the electronic documents and applications that reside on a Web server/servers. The website may include text, images, sounds and other content, and may be interactive. Web design is a form of electronic publishing.

Basic aspects of Web Design

The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability: The site should be user-friendly, with the interface and navigation simple and reliable.
The appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The structure: The structure of the web site as a whole.
Static versus dynamic web pages
Static web pages Static web pages don’t change content or layout with every request to the web server. They change only when a web author manually updates them with a text editor or web editing tool like Adobe Dreamweaver. The vast majority of web sites use static pages, and the technique is highly cost-effective for publishing web information that doesn’t change substantially over months or even years.
Dynamic web pages Dynamic web pages can adapt their content or appearance depending on the user’s interactions, changes in data supplied by an application, or as an evolution over time, as on a news web site. Dynamic web pages offer enormous flexibility, but the process of delivering a uniquely assembled mix of content with every page request requires a rapid, high-end web server, and even the most capable server can bog down under many requests for dynamic web pages in a short time.
Steps to Design a Website
1) Before beginning to create a website, we should take care about our audience and purpose for designing the site.
2) A template, which is a pattern or guide used in the construction of the website, can either be found in a published source or modeled off an idea borrowed from another designer.
3) Maintain a simple and consistent layout throughout the site.
4) The pages should be arranged them logically, by importance and by topic.
5) We should write according to the audience we serve.
6) To make our text easier to read, break it into smaller sections, using subheadings and appropriate spacing to separate each the sections.

7) Avoid filling the homepage with too much information; instead, provide only crucial information and links to other sections here.

How to determine what type of website you need

The vast array of options one has for setting up a website can add confusion to the process. One way to begin considering the options is to decide if your needs are simple or complex:

*Simple: If your business is not web-based and you merely want a place on the web, there are many off-the-shelf, even free, products and services that may be all you need.

*Less simple: If you are going to be selling products online and need to set up an e-commerce site, there are inexpensive and easy-to-set up products and services.

*Complex: If your site is going to the basis of an online business, then developing it may involve a great deal of time and resources to create and launch.

*Very complex: If your site is going to contain vast amounts of content and data used in a specialized way, it will also require custom development to create and launch.

There are two types of franchises:

1. Product Distribution Franchises
2. Business Format Franchises

The most important part of product distribution format is the product manufactured by the franchisor. Some pre-sale preparation is often required on the franchisee end before they are sold. Another major difference between the two types is that in the product distribution type, the franchisor licenses its trademark and logo to the franchisees but does not provide the entire system to run the business. In the business format ones, the whole system is provided by the franchisor to run the business. Most of the franchises these days are business format franchises. In the United States, 80 percent of the total 770,000 franchised businesses are business format franchises.

Product Distribution Franchises

In these, the franchisees sell the franchisor manufactured products. These can often be found in the drinks, automobiles and automobile accessories industries. These look somewhat like the supplier-dealer relationship. But in product distribution franchises, the franchisee gets more services from the franchisor as compared to what a dealer will get from its supplier.

Business Format Franchises

In these, the franchisee uses the franchisor’s brand name and trademark. And most importantly, the franchisee uses the entire business system of the franchisor. This format helps in achieving consistency which results in sustained success. In this structure, the franchisee is provided with a detailed plan which explains almost everything related to the operation of the franchise. The franchisee is given the training about the management of the building, marketing and advertising of the franchise, recruitment, dressing of the staff, greeting the customers and every other thing related to the franchise operation.

Both of these types have their pros and cons. Only hard work and good interest in your business can guarantee your success. The franchise technology has grown significantly lately. You can use franchise management software to make your experience a much successful one. These softwares simplify the nature of running the franchisor business model. The main features, good franchise software provides are data collection, corporate communications, administration, new store management, and marketing management, thus making your life easy.

Similarly to the way you save documents and files on the hard drive of your computer or burn it onto a CD, the data that is the source for your website needs a place to be stored.

The difference between the information stored on your computer and the information stored on a server is this: a server is designed with the technology that permits it to transmit the data to the internet, so that your website shows up when someone views it via their web browser. That is the purpose of a web host – it is the link between your website and the internet.

There are several important advantages to having a dedicated server. You will need this service if you have a very large website with plenty of traffic. It will support large database applications and streaming media. Businesses that use webcast radio or TV need to have this technology.

If you are looking for super high speed bandwidth this will provide the power you require. Many users that have relied on shared hosting have discovered that the consistency of the service varies because of the number of other users on the same server. Using a dedicated service means that you have all the bandwidth to yourself which automatically raises the level of reliability significantly.

Security is another issue that can frustrate users on a shared service, but with a dedicated host you have control over the security measures that are installed, so you can insist they meet your demand. You will also have complete control over all the websites on your server. You will also experience the cost per website decreasing when you can host them all on the same server.

Something else you may need to consider is your need to add POP3 accounts and FTP accounts. A shared host will typically charge more money for these additions, but with a dedicated server you can make these add-ons at no extra charge. And last, but not least, if your website is achieving a very high volume of traffic throughout the day, you will notice a dramatic improvement in your websites performance once you transfer your site from a shared hosting service

The best place to find innovation in any franchise organization is at the franchisee levels. And there is probably no better example of this than a lone franchisee in Santa Barbara, that took a sausage and egg and put it between two buttery toasted English Muffins, yes today, we call this an Egg McMuffin. But the story gets better, you see the famous Ray Kroc didn’t want to change the simplicity of his menu, which was part of his secret, he wanted McDonalds to be known for hamburgers, consistency, low prices and that was the success of his brand.

Ah, but he brought in all of his master mind group and they voted, the Egg McMuffin won, and the Santa Barbara franchisee was allowed to keep his franchise and was given an award. What happened later is pure fast-food history and genius. You see, McDonald’s franchisees were able to open 4 hours earlier each day, and they were packed with customers. Everyone in the franchise system won in the deal.

As a franchisor, in the car wash sector, I experienced the same thing, as our franchisees were constantly coming up with ancillary sub-markets, better ways to improve efficiency, and smarter designs for equipment. It was amazing and yes, very humbling for the founder of a franchise system that had perfected the business model over a 20-year period.

If any franchisor out there denies this, or doubts what I am saying, you should dutifully think about it, buy a mirror, look into it and stand corrected. Please consider this because franchisees are the change agents needed in a franchise system, and a resource that must not be squandered.