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Is riding horse one of your hobbies? However have you got the relationship with your horse that “you’d dreamed of since a little girl”? Learning to ride horseback isn’t all that difficult – but it can present us with a rather insurmountable learning curve if we try to figure things out for ourselves. That steep learning curve can be overcome rather easily with a little input from a professional. Why beat your head against a wall when a few quick fixes and tips from a pro can wow your barn friends on your next trail ride?

To that end, there are a few things I make sure to cover in each and every clinic I teach. This is the material I hit the hardest, the concepts I believe to be the most important, the undercurrent running throughout the rest of our training because both collectively and individually the lessons have a huge impact on our overall success as trainers. I’ve learned through my students that you’ll improve much faster if you first understand the “why” behind the “what, when and how.” It’s easy stuff and to prove it, here’s an example, a concept that’ll virtually guarantee big results – and you’ll see those results faster than it took me to write the final two paragraphs:

Dr. Jekyll and Mr. Hyde should play a very active role in our training: As every horse has two distinct personalities, so should you. Have you ever noticed how sometimes your horse tries and sometimes he doesn’t? The green horse you see spinning around the round pen looking out over the rail, is decidedly NOT working with the trainer. The horse who runs home (after walking begrudgingly out to the trail) is NOT working with his rider. The horse who takes a look at you and your halter and turns tail is NOT working with you. Your horse’s attitude is something you should be constantly gauging throughout each training session because that attitude tells you what yours should be. It determines how long you hold your reins, how much pressure, how often you make a request, how specific you’ll be. Simply put, if your horse is giving you the bird, introduce him to Mr. Hyde. Use more pressure on your reins, expect things to happen now rather than later, kick harder; be more exacting. Be a drill sergeant.

By contrast, when the green horse starts keeping his two eyes on you in the round pen, when the experienced horse softens his neck for a moment longer than you’ve asked as if to say “What’s next?,” when any horse at any time simply becomes more focused on you, then we’ve got a horse that merits much more patience on your part. Channel Mr. Hyde. (He was the nice one.) Give them more time to get something right, use less rein pressure, kick more sparingly, be quicker to offer a “benefit of the doubt.” In short, turn into your grandmother. Should your horse’s attitude drift back to the dark side, simply react in kind. Being aware and adapting to these two distinct personalities in your horse by rolling out your own good cop and bad cop will help you maintain a sound relationship with your horse while maintaining his respect.

If you are trying to set up profitable computer repair contracts for your small business clients, you might have some questions about their real benefits, or at least how to clearly explain these benefits to non-technical small business decision makers.

Many small business technology providers choose not to use on-going agreements and build their business around customers that have short-term needs or need immediate emergency services.  If you fall into this category, you need to start thinking about your business realistically and planning long term.  Unless you intend to spend a lot of time and money on aggressive marketing tactics or hire a huge number of employees to handle thousands of clients every year, you’re just not going to build sustainable revenue.  You need to be prepared to build a solid foundation for your business, and this means focusing on long-term, sophisticated repair and support needs that will require you to enter into on-going relationships with clients that will pay you predictably a certain amount of service revenue each and every month.

Consider the following 3 points when building a solid foundation for your business on computer repair contracts.

Computer Repair Contracts Are Essential to Your Business. On-going agreements formalize your working arrangement with clients and provide your company with very highly profitable recurring consulting revenue.  This is nothing like the commodity-oriented managed services business that puts you into a low-margin “box-pusher” mentality. Repair agreements contribute to your longevity in a way that no number of quick fixes or short-term solutions can, because they represent your commitment to cater to the real long-term needs of your small business clients … and most importantly, your clients’ commitment to pay you regularly for your expertise and high-end premium services. The Customer is Not Always Right. Just because a large potential client wants to have his/her attorney rewrite your entire agreement doesn’t mean you should go along with it.  If you have done a really good job of building a relationship with each client, you will not likely run into this situation.  Start out each new customer on some kind of mutual proving ground project to make sure the relationship will work before you present the idea of your computer repair contracts.  And there will be a certain amount of faith and good will build up between the key people in your company and the key people in your client’s business.  Most of the time, the only reason a client will ask for a contract revision is because he/she senses weakness and the opportunity to take advantage of the situation.  Of course if you focus on the legal niche, it often becomes a matter of price and ego for your customers to bully-you into adopting their one-side contract mentality. So unless your clients are power-hungry attorneys, just follow a set, step-by-step sequence for engaging with new customers and clients, and the issue of a client that wants and demands a total rewrite will usually be a moot point. Be Prepared. You need to have your entire computer repair contracts package planned out and ready to go, because you never know when a new customer or client will be ready to sign.  Delaying for a few weeks will not only kill your credibility, but it will also potentially make you miss a valuable opportunity to strike while the iron’s hot.

In this article, we detailed some important points about building a plan for long-term  agreements with clients.  Learn more about how to build compelling, mutually-beneficial, highly-profitable computer repair contracts that will attract steady, high-paying clients now at http://www.ComputerRepairContract.com

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