Health Beauty & FitnessHealth, Beauty, Fitness Tips

You’re home from work and have the house to yourself. You’ve been very disciplined during the day. Just plenty of water to drink and a few biscuits. The scales show those pounds yielding to the diet. And then you find yourself opening the kitchen door. There’s a tub of icecream in the freezer that’s got your name on it. When that’s gone, there’s that piece of cheesecake and a peanut butter sandwich or two to round things off. By the time you’ve finished, the good work of the day has been undone with an intake of calories sufficient to keep a small army going for a week. But, and here comes the sad truth, you have to support being overweight with your lifestyle. If you have a little self-discipline, there’s no reason to carry all that extra weight around. It’s the boom and bust approach to dieting that does the most harm, with binge eating one of the most common of the eating disorders. Why do we do it?

Binge eating is evidence of emotional problems. It says something fundamental about how we see ourselves, how much we really care about our bodies. In these modern times, everyone knows how dangerous it is to be overweight, let alone obese. Every article like this everywhere on the web tells the same story of the risks of diabetes, cancers and heart disease. So to take the decision not to lose weight is making a statement about our lives. Put the other way round – if we cared about the risks, we would find the motivation to diet. Defeatism means giving up. We believe we are beaten. Sometimes, it’s like there’s no point in even trying even if we are literally shortening our lives.

Of course, there are therapies and treatments for all the eating disorders but, without coverage under a health plan, this is an expensive exercise. For most people, it comes down to self-help. So you need to untangle the cause and effect. Answer this simple question: what triggers a binge? If there’s a consistent reason for suddenly wanting to empty your fridge, this gives you a starting point. You might find it useful to keep a diary. It’s easier to see a pattern when you read back through a month or so of entries. Then you have to confront those situations and devise a way of getting through them without the need to eat. Recognize this desire for food has nothing to do with physical hunger. If that was the case, using a drug like meridia would be the answer, suppressing your appetite.

You have to break the habit of eating as a response to your emotions. Be your own therapist. Apply common sense and approach the exercise with an open mind. With honesty, you should overcome the problem. Of course, a sensible diet will help. Eating a good breakfast sets you up for the day. Avoid snacking and keep to regular times for lunch and an evening meal. If hunger does become a problem, you can buy meridia and it will see you through difficult times until your stomach gets used to smaller quantities of food. The aim should be to improve the general quality of your life. You will not become happy overnight, but at least aim for a more positive outlook.

Wherever you look, you are guaranteed sight of an ad for a weight loss product or service. It can be a careful pitch from a local aerobics class or an over-the-top claim for a “natural” product that you can eat as much as you like and still lose weight. This evidences a sad truth. As millions of us grow steadily more overweight, there are thousands of companies and tens of thousands of products and services that target us. The intention is to exploit our fears and insecurities, and so extract the maximum amount of dollars from us. This business is worth billions every year and, truth be told, the first thing that gets lost in the marketing is the truth. Although the FDA has a specific department tasked with policing the advertizing of all weight-loss products, it has been consistently underfunded and is completely unable to stay on top of the flood of ads that compete for our attention. Similarly, the majority of states have “false claims” laws that allow action to be taken against any seller or service provider exaggerating the quality, effectiveness or value of their product or service. But states are often reluctant to interfere in the “free market” and leave it to individuals to claim they have been cheated by the companies.

As an example of the problems affecting all of us, let’s look at the activities of Basic Research and ThinCare International. These two linked companies are based in Utah but sell online to all US states. Their sales pitch is simple. If you take two pills before your main meal, you will lose weight no matter how much you eat. Better still, this is effortless weight loss and guaranteed even though you never stir from the couch. Instead of the conventional wisdom, “No pain, no gain!” (or should that be loss?), there’s no need to exercise. The pounds just drop off your body thanks to the chemical wizardry of these companies. What has made this ad campaign so successful has been the presence of Jillian Michaels as brand ambassador. Ms Michaels appears on the reality show, “The Biggest Loser”, as a personal trainer to the contestants as they sweat and groan their way towards cash and other prizes for losing weight. In this role, her reputation depends on a clear and consistent message. If you want to lose weight, you have to be disciplined in exercising and eating healthy food. For her to endorse an “effortless” product therefore looks less than completely honest.

It is significant that the two companies and the FDA are already engaged in court battles. The companies allege the FDA is wrong in rejecting their “scientific” evidence of effectiveness. To that litigation, you can now add false claims actions in California and Utah. Of course, you can take the cynical line that everyone knows ads always exaggerate the truth. Anyone who buys a product based on the marketing deserves to lose his or her money. Except there comes a point when the law has to step in and say, “Enough!” It seems this point has been reached with these products. It will be for Ms Michaels to defend her reputation. All of which bring us to phentermine hcl which has quietly been selling for decades as the best of the real drugs designed to support weight loss. It makes no exaggerated claims. Its effectiveness is supported by real scientific evidence. When you buy phentermine online, you are buying a successful product. Honest!