Health Beauty & Fitness » Sales Pitch

Lead-Generation For B2B Markets

admin — Mon, 19 Jul 2010 01:55:43 +0000

“A Lead Is Someone Who Has Expressed An Interest In Learning More About A Product Or Service.”

It is estimated that 90% of B2B companies engage in some kind of lead-generation marketing activity. They make phone calls, roll-out direct-mail campaigns, send-out e-mails, post websites, run Google ads, and harness social-media sites such as Twitter, all in an effort to identify potential clients and customers for their products and services.

For these B2B companies, lead-generation is an absolute essential for effectively targeting their marketing campaigns. By generating leads, companies are better able to narrow their playing field and sales efforts. Thus when a company runs a lead-generation campaign, they’re basically saying to a group of prospects, “Hey, who’s interested in learning more about our products and services?” Those prospects who raise their hands are leads.

In essence… it’s simply casting the bait/special offer into the market with the intent of hopefully getting a whole lot bites. Once those bites are turned into leads, they’re all diligently follow-up on until a percentage of those leads are eventually converted, and landed as sales.

Some companies drop the ball when it comes to lead follow-up,which is surprising. Study after study reveals that about 25% of leads become a new client or customer – for somebody. Unfortunately, if a company doesn’t follow-up on a lead, that somebody could be the competition!

But what is a successful lead-generation campaign anyway? What makes it successful? And how do they get prospects to react to a sales-pitch or promotion and then ultimately land all those sales?

Of course there are many ways of effectively creating a successful lead-generating campaign. One that will have new, and current customers or clients beating a path to a business’s products or services.

Effective ways of generating a greater number of leads is to…

• offer a time-limited reduced special price; Saving money is the name of the game in difficult economic times. The limited time offer will prompt them to act now on this deal before it’s too late.

• offer a free Special Report, or White Paper they can download; A well written document convinces customers that what they’ll be getting in exchange for their money is the solution to their problem. And by choosing this product or service over all others – have not only purchased a great product – but have gained a life-long mutual partnership in service and commitment.

• offer a free monthly e-mail newsletter that is informative, and at the same time promotes your products or services; Familiarity builds greater confidence and trust over time. By targeting and personalizing e-mail messages, a professional rapport can be established.

• offer a discount on a future purchase of a product, or use of service; This has also been proven to be very effective in generating long-time repeat customers. Always give a little more than your competitors and customers will always beat a path to your door.

Depending on the type of business, there are numerously effective ways of generating solid leads that ultimately result into greater sales. One sure way has always been to offer free stuff. People love to get things for free. It has always been a great lead-generator for businesses.

Business-to-business marketers use a wide range of lead-generation offers in their quest to find “raised hands” among their target markets. Here is a list of the most popular:

• Case studies

• White papers

• Special reports

• How-to guides

• Webinars

• E-newsletters

• Product demonstrations

• Free trials

• Brochures

• Free consultations

• Information kits

• Checklists

The best B2B lead-generation offers anticipate the specific information that a prospect wants to have, then provides that information in a compelling way – whether it’s in the form of a demo, video, report or presentation.

Weight loss including phentermine is worth billions

admin — Wed, 10 Mar 2010 10:37:30 +0000

Wherever you look, you are guaranteed sight of an ad for a weight loss product or service. It can be a careful pitch from a local aerobics class or an over-the-top claim for a “natural” product that you can eat as much as you like and still lose weight. This evidences a sad truth. As millions of us grow steadily more overweight, there are thousands of companies and tens of thousands of products and services that target us. The intention is to exploit our fears and insecurities, and so extract the maximum amount of dollars from us. This business is worth billions every year and, truth be told, the first thing that gets lost in the marketing is the truth. Although the FDA has a specific department tasked with policing the advertizing of all weight-loss products, it has been consistently underfunded and is completely unable to stay on top of the flood of ads that compete for our attention. Similarly, the majority of states have “false claims” laws that allow action to be taken against any seller or service provider exaggerating the quality, effectiveness or value of their product or service. But states are often reluctant to interfere in the “free market” and leave it to individuals to claim they have been cheated by the companies.

As an example of the problems affecting all of us, let’s look at the activities of Basic Research and ThinCare International. These two linked companies are based in Utah but sell online to all US states. Their sales pitch is simple. If you take two pills before your main meal, you will lose weight no matter how much you eat. Better still, this is effortless weight loss and guaranteed even though you never stir from the couch. Instead of the conventional wisdom, “No pain, no gain!” (or should that be loss?), there’s no need to exercise. The pounds just drop off your body thanks to the chemical wizardry of these companies. What has made this ad campaign so successful has been the presence of Jillian Michaels as brand ambassador. Ms Michaels appears on the reality show, “The Biggest Loser”, as a personal trainer to the contestants as they sweat and groan their way towards cash and other prizes for losing weight. In this role, her reputation depends on a clear and consistent message. If you want to lose weight, you have to be disciplined in exercising and eating healthy food. For her to endorse an “effortless” product therefore looks less than completely honest.

It is significant that the two companies and the FDA are already engaged in court battles. The companies allege the FDA is wrong in rejecting their “scientific” evidence of effectiveness. To that litigation, you can now add false claims actions in California and Utah. Of course, you can take the cynical line that everyone knows ads always exaggerate the truth. Anyone who buys a product based on the marketing deserves to lose his or her money. Except there comes a point when the law has to step in and say, “Enough!” It seems this point has been reached with these products. It will be for Ms Michaels to defend her reputation. All of which bring us to phentermine hcl which has quietly been selling for decades as the best of the real drugs designed to support weight loss. It makes no exaggerated claims. Its effectiveness is supported by real scientific evidence. When you buy phentermine online, you are buying a successful product. Honest!

Online Marketing For Today’s Market

admin — Sun, 27 Dec 2009 15:40:27 +0000

It is possible that Online Marketing can be the key to your future. That is true if you are willing to look at the market and adjust your business strategy accordingly.

The business world changes daily. This is true of brick and mortar business and it is true on the Internet and in the Internet based business. The speed with which you can adapt can be the difference between success and failure.

The choice is yours.

Targeted online marketing is your best bet for quick success.

Today more than ever you need to think outside the box even if in small ways because your customer is becoming smarter and they are becoming harder to please. That means that your business model needs to grab them quickly. They have precious little time to waste and if your campaign isn’t grabbing them they will move on to one that does.

Cheap online marketing might not be the best idea, remember the old rule, it is easier to keep an existing customer than it is to get a new one.

That is very true in the on line area where the competition is fierce because you are dealing globally and not just locally this is a tough area of online business marketing.

Online Marketing in today’s world needs to be aggressive yet passive. No one likes to feel like they are being forced into things. Your approach needs to make them believe that what you are offering is the best for them.

The sales pitch needs to convince them to use your product or service and if you want it to be mega successful today, you need to find a way to make your words do it in such a way that it makes it look like it was their idea. That way they feel really good about the decision and will refer people to you.

This is a great online marketing tip.

The Internet business today can be as much an art form as it is a job. The truth of the matter is that the more creative your approach is the more successful your business will be as a result. Direct marketing online is here to stay.

Your strategy here today can make or break your business. Using the right strategy can make a world of difference and can assure you a successful venture that will bring you rewards that are many times greater than the investment.